Publicity South West represents attractions across Cornwall and Devon and assists them with their advertising, which includes leaflet distribution, design, printing, website development and more. Publicity South West has a comprehensive network of stands and outlets across the South West that advertises these leaflets with 98% of hotels, holiday parks, campsites, pubs, supermarkets, leisure centres, tourist information centres, attractions and public transport stations etc.
What were the businesses issues/challenges to undertake training?
Publicity South West didn’t have trained marketing individuals within the business and had always done everything following their own previous experience and knowledge. They supported their employee, Millie Norris, Administrator and Sales Representative to undertake training within Marketing to help her develop within her role.
The training undertook:
Millie Norris undertook our CIM (Chartered Institute of Marketing) Certificate in Marketing Level 4.
What impacts and benefits has the training had on the company?
The CIM course has provided Millie with the knowledge and confidence to improve the current structures and operations of the business as well as allowing her to share her new found knowledge with other employees to help the way they go about their job roles.
Also, the standard of the marketing for Publicity South West has seen great improvements, which has improved business acquisition. Because of this training Millie now feels encouraged to share her thoughts and ideas on ways to improve the marketing of the business. Additionally, the course has also helped Millie gain personal confidence which has benefited her when approaching new sales and sales meetings.
“The CIM training was very comprehensive and my trainer was very supportive. It has given me and Publicity South West added benefits and has improved the business.” Millie Norris- Administrator and Sales Representative, Publicity South West.