Top Five Marketing Trends for 2017

Suzie Smith, Cornwall College Marketing Trainer

At Cornwall College Suzie oversees the marketing courses, from professional qualifications, to apprenticeships, short courses and workshops. She is a qualified teacher and holds the PGCE, but also runs her own marketing agency, specialising in digital communications.

Suzie’s background is as a journalist, working at all levels from reporter to editor in newspapers, magazines and on radio. She moved into PR and then marketing, latterly becoming a trainer which led to her role with the college.

As well as delivering training, Suzie also writes and designs the courses herself, including the Chartered Institute of Marketing’s professional qualifications offered by Cornwall College.

Suzie is a digital marketing specialist, with specific skills as a social media expert and trainer. She handles the social media management and digital communications for a variety of clients and has just finished writing an Essential Digital Marketing Toolkit and Social Media Apprenticeship.

Area of Specialism: Marketing

Education: Professional Graduate Certificate in Education (PGCE), Diploma in Journalism, BA in Journalism and Psychology.

FIND OUT MORE...

Find out more about the Professional Marketing CIM Certificate starting in Camborne this April.

Chartered Institute of Marketing Professional Diploma Case Study

Muddy Boots Rural Marketing provides flexible marketing services on specific projects or as an additional part of your team, including strategy development and implementation through to in-house support.

What were the business issues or challenges that were addressed by engaging in training?

Matthew took on the responsibility of Marketing Manager for Cornwall Farmers.  It was during his time there that he undertook the training to increase his marketing knowledge before setting up his own business.

The training undertook:

Matthew undertook the Chartered Institute of Marketing Professional Diploma (CIM) with the support of funding through the ESF Convergence Project run by Cornwall College Business. 

What impact and benefits has the training had on the delegate and company?

Undertaking the course has given Matthew a more holistic approach to marketing ensuring that his customer is at the centre of business decisions. As well as the traditional marketing planning and communications, the diploma course covered the important part of managing teams and projects. This has helped Matthew in both his professional life and organisations he is involved in socially.

“The knowledge I gained from my CIM studies assisted me in my Marketing Manager role and subsequently in achieving Chartered Marketer status.  With the confidence I gained, I have now set up and run my own marketing agency, Muddy Boots Rural Marketing.”

Matthew Hodge, Director of Muddy Boots Rural Marketing

FIND OUT MORE... 

Marketing in the South West

Publicity South West represents attractions across Cornwall and Devon and assists them with their advertising, which includes leaflet distribution, design, printing, website development and more. Publicity South West has a comprehensive network of stands and outlets across the South West that advertises these leaflets with 98% of hotels, holiday parks, campsites, pubs, supermarkets, leisure centres, tourist information centres, attractions and public transport stations etc.

What were the businesses issues/challenges to undertake training?

Publicity South West didn’t have trained marketing individuals within the business and had always done everything following their own previous experience and knowledge. They supported their employee, Millie Norris, Administrator and Sales Representative to undertake training within Marketing to help her develop within her role.

The training undertook:

Millie Norris undertook our CIM (Chartered Institute of Marketing) Certificate in Marketing Level 4.

What impacts and benefits has the training had on the company?

The CIM course has provided Millie with the knowledge and confidence to improve the current structures and operations of the business as well as allowing her to share her new found knowledge with other employees to help the way they go about their job roles.

Also, the standard of the marketing for Publicity South West has seen great improvements, which has improved business acquisition. Because of this training Millie now feels encouraged to share her thoughts and ideas on ways to improve the marketing of the business. Additionally, the course has also helped Millie gain personal confidence which has benefited her when approaching new sales and sales meetings.

“The CIM training was very comprehensive and my trainer was very supportive. It has given me and Publicity South West added benefits and has improved the business.” Millie Norris- Administrator and Sales Representative, Publicity South West.

FIND OUT MORE...